This weekend sees the release of Ajay Devgn and Tabu starter Auron Mein Kahan Dum Tha and Janhvi Kapoor led Ulajh. While the former is a dramatic love story with a suspense angle to it, the latter too has a suspense angle to it though it’s more of an espionage drama. While the former has been sporadically promoted with some subdued marketing effort, latter has seen some sort of a push, especially at major cities.
The advance booking of both the films is negligible though as ticket sales haven’t really taken off even though the plans did open a couple of days back. This means the onus is now on spot footfalls to help the collections to some extent. That said, the first day is set to be low and then the onus would be on Saturday and Sunday to bring in some momentum if the word of mouth spreads fast and in a positive direction.
Talking about the first-day collections, Auron Mein Kahan Dum Tha is expected to open around Rs. 3 crore mark and that too if word of mouth starts spreading well by evening and night shows itself. As for Ulajh, it is likely to have an opening below Rs. 1 crore mark. All in all, the best-case scenario would be Rs. 5 crores between the two films on Friday.
from Box Office Special Features - Bollywood Hungama https://ift.tt/jGI9q0o
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